Club Med awards below-the-line account to Initials
Club Med has brought in Initials to lead its global below-the-line account following a five way pitch.
The agency has been tasked with creating and implementing a multi-channel strategy to help drive Club Med’s all-inclusive offer across new markets in Europe and Africa.
The work, set to roll out over the coming six months, also includes direct mail, digital advertising, experiential activity, social media and collateral, tailored to the summer and winter holiday seasons.
The agency reports to Elise Masurel, sales and marketing coordination director at Club Med, who said: “We were looking for an agency that could find a way to demonstrate the uniqueness of Club Med’s offering and show off the personality of our brand with confidence, ultimately adding value for our customers. Initials demonstrated a great sense of creativity throughout the pitch process and we look forward to seeing the resulting work.”
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