Sofaworks appoints Kameleon to realise digital content plan


By Natalie Mortimer, N/A

July 24, 2014 | 2 min read

Sofaworks has appointed content marketing agency Kameleon as its lead strategic agency as the UK-based sofa retailer looks to adopt a new approach to customer engagement.

The family-owned furniture chain has identified digital content as a “key space” for developing emotional connection with its customers and has appointed Kameleon to support its transition into a more content focused brand.

Sofaworks said the appointment signals a “step-change” in its digital behaviour as it moves forward with plans to enhance its profile.

“Sofaworks has always been an extremely personal brand with a deep relationship with customers," said Sarah Lynch, branding and advertising manager, Sofaworks.

"We see digital content as a huge opportunity to bring that to life, and help customers to better understand who we are and what we do. We were hugely impressed with Kameleon's thinking and approach, and expect this partnership to generate powerful results for the brand."

Kameleon has been charged with developing and implementing an integrated content marketing strategy, focussed on video, to drive engagement online around Sofawork’s ‘realigned’ digital footprint.

The retailer has already seen positive results stemming from its sponsorship of Gogglebox.


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