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Müller Bliss Corner dips into the Greek yogurt market with Coley Porter Bell packaging

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By Ishbel Macleod, PR and social media consultant

July 23, 2014 | 1 min read

Müller has added to its to its Greek Style product range with Bliss Corner, with packaging designed by Coley Porter Bell.

Coley Porter Bell were briefed to create an identity and packaging design that clearly differentiates the brand from other products in the Müller Corner range, in particular, Müller Corner Greek Style.

Stephen Bell, executive creative director at Coley Porter Bell, stated: “With so many yogurt brands out there to compete with, we needed a way to allow this revolutionary product to stand head and shoulders above the rest. The packaging and overall creative concept was designed to encapsulate the beauty of the moment - a light, breezy and dreamy Greek escape.”

The packaging for the whipped Greek style yogurt features wispy voile drapes as a metaphor for the lightness of the product with the use of a light aqua blue to generate stand out at shelf.

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