16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
6 Apr 09:00 GMT / 05:00 EST

Reimagining women’s sport…what do we need to do to change the game?

Tom Corbett
Group Head of Sponsorships and Media at Barclays
Eniola Aluko
Sporting Director at Aston Villa W.F.C
Gabi Mostert
Creative Director at Iris
Rebecca Stewart
Senior Reporter at The Drum

Müller Bliss Corner dips into the Greek yogurt market with Coley Porter Bell packaging

Müller has added to its to its Greek Style product range with Bliss Corner, with packaging designed by Coley Porter Bell.

Coley Porter Bell were briefed to create an identity and packaging design that clearly differentiates the brand from other products in the Müller Corner range, in particular, Müller Corner Greek Style.

Stephen Bell, executive creative director at Coley Porter Bell, stated: “With so many yogurt brands out there to compete with, we needed a way to allow this revolutionary product to stand head and shoulders above the rest. The packaging and overall creative concept was designed to encapsulate the beauty of the moment - a light, breezy and dreamy Greek escape.”

The packaging for the whipped Greek style yogurt features wispy voile drapes as a metaphor for the lightness of the product with the use of a light aqua blue to generate stand out at shelf.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.