Dunlop has commissioned illustrators Telegramme, Timba Smits and Raid71 to create a collection of bespoke artwork bringing the Le Mans 24 Hours endurance race to life in celebration of the tyre brand’s 90-year association with the race.
The series of illustrations - which are on display in London today (23 July) for one day only – each capture a distinct era in the history of Le Mans – Dunlop’s first race win in 1924, the most race wins in the 1950s and the 90-year anniversary of 2014.
Timba Smits, 1950s
Telegramme’s 1920s artwork shows a couple picnicking by the roadside at dusk as the cars race past, while Timba Smits’ piece shows a daytime Le Mans scene of drivers rushing to their vehicles as the race beings. Raid71’s modern-day artwork shows light streams and flashbulbs to capture the atmosphere of night-time racing.
“2014 marked the 90th anniversary of Dunlop’s first ever win at Le Mans and what better way to celebrate our legacy as the most successful tyre manufacturer in the history of the race, than by producing these three fantastic pieces of artwork,” said Kate Rock, consumer and brand PR manager, Dunlop Tyres UK.
Chris Thornley, aka Raid71, added: “Being given the chance by Dunlop to visit Le Mans was an opportunity that was too good to turn down. Seeing first-hand the incredible work that goes on behind-the-scenes, as well as being able to enjoy the noise of the engines and the atmosphere in the crowd was a real inspiration and something which I wanted to bring across through the artwork.”
In addition to today’s display motorsport fans can watch a behind-the-scenes film about the creation of each piece with the chance to win a limited edition signed print of each artwork.