SSE appoints Material_UK for strategy and activation for the SSE Arena
SSE has appointed creative communications agency Material_UK as their lead agency across their entertainment partnership portfolio, including the SSE Arena.
The agency’s scope will include strategy, insight & customer profiling, customer experience design, PR and comms, experiential, content creation and talent and promoter liaison across the Arena (formerly Wembley Arena), The SSE Hydro and also on a number of their sports properties.
Gillian McCormack, managing director at Material_UK, said: “We are thrilled to have been appointed as SSE’s entertainment agency. The SSE Hydro has been an unbelievable project to be involved with and we are very much looking forward to bringing our learnings and our expertise to The SSE Arena.
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“SSE does not view its partnerships with either venue as a badging exercise, they really want to add value to their customers entertainment experience and deliver a world class customer service proposition across their portfolio, which is hugely exciting for Material_UK to take a lead role in. “
Jenny Mungall, Material_UK’s head of entertainment and account director Andrew Sinclair will lead the strategy for SSE.