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Lacoste boosts in-store shopping experience with AR app for new trainer range

French clothing company Lacoste is the latest brand to bring digital into its bricks and mortar stores with the launch of a new 3D augmented reality (AR) app that lets consumers try on its new range of LCST trainers.

In what the brand is claiming as ‘the first’ AR experience to combine 3D product scanning, the mobile app is designed to use in-store POS to trigger interactive 3D product models of the new range.

To use the app, created by Engine Creative, shoppers must place their foot on the in-store floor graphic and scan it with a smartphone to view the trainers superimposed around their foot.

They can then explore the details and swipe to reveal new trainers in the range. Users can purchase directly through the app or share images via social media.

In June, beauty retailer Sephora launched an augmented reality mirror in its Milan Store that can simulate cosmetics on a user's face in both real time and 3D.

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