Airbnb unveiled its new logo yesterday, which looks to celebrate ‘belonging’. While some took to Twitter to celebrate the rebrand, others suggested it looks like a vagina or scrotum, while others still pointed out a similarity to the Automation Anywhere logo.
We take a look at some of the best comments made: you’ll never be able to look at the logo in the same way again.
Some people enjoyed the logo…
— Danny Lee (@MisterDLee) July 16, 2014
While others came up with the whole thought process on its creation.
The Thought Process Behind the new #airbnb logo pic.twitter.com/pUEps6e5Ik — Shaun Pendergast (@ShaunPendy) July 16, 2014
Those with a keen eye spotted some similarities.
— erik spiekermann (@espiekermann) July 16, 2014
Ha ha - we’ve been having a laugh about that too this morning @acebrodie@TheDrum@Airbnb ! : ) - they clearly have good taste. — Creative Dundee (@Creative_Dundee) July 17, 2014
More still had a Rorschach moment and a variety of images appeared.
— darth™ (@darth) July 16, 2014
The new @airbnb logo looks like a vagina. There, I said it. We were all thinking it anyways. — Nomadic Matt (@nomadicmatt) July 17, 2014
Not to talk crap about Airbnb's new logo... but it had to be done. pic.twitter.com/1EZHZCTVth
— Design UX/UI (@DesignUXUI) July 16, 2014
Also in its "playful" form, it just looks like Walt Disney's logo pic.twitter.com/teVc8sR05X — Design UX/UI (@DesignUXUI) July 16, 2014
Where have I seen the Airbnb logo before? pic.twitter.com/f9fzjcN3YI
— Bebo (@Bebo_Official) July 17, 2014