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Airbnb logo redesign ridiculed on Twitter - is it an Automation Anywhere rip-off, sex organ or a dog?

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By Ishbel Macleod, PR and social media consultant

July 17, 2014 | 4 min read

Airbnb unveiled its new logo yesterday, which looks to celebrate ‘belonging’. While some took to Twitter to celebrate the rebrand, others suggested it looks like a vagina or scrotum, while others still pointed out a similarity to the Automation Anywhere logo.

We take a look at some of the best comments made: you’ll never be able to look at the logo in the same way again.

Some people enjoyed the logo…

While others came up with the whole thought process on its creation.

Those with a keen eye spotted some similarities.

More still had a Rorschach moment and a variety of images appeared.

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