This wryly humorous ad out of the US shows iPhone users at the mercy of their phone's battery. Caught out by the speed at which its juice runs out, or hoppingly anxious to clock a charger socket just in case, they're depicted as wall huggers: obliged to crouch on stained carpets cheek by jowl with strangers to wait until their phone deems it's okay to roam free again.
Creative Agency: 72andSunny
Film Production: Epoch
Director: Michael Downing (repped by Independent Films)
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