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By The Drum Team, Editorial

July 16, 2014 | 1 min read

Cool young hipsters do their thing - hula-hooping, street break-dancing, throwing paint etc etc - fuelled by the energy in a packet of Ritz Break. This is the brand's first bit of telly advertising in thirty years and they've played fairly safe... they've pretty much filmed the mood reel. But it's just about got enough about it to persuade people to start munching.

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