Creative Showcase: Featuring CHI & Partners, Karmarama, Ogilvy & Mather Japan and more
As some of you may have noticed on our Twitter feed Creative Works has rebranded as Creative Showcase.
As always this section, which is run in association with Undertone, is dedicated to showing the best creative work and gives you, the reader, the chance to decide what we show within The Drum magazine.
You can vote for the work you like best, simply by clicking the 'Like' button beside the work, and the winner will be featured in the next issue of The Drum (6 August) in the Creative Showcase spread. Other popular entrants will also be considered for the print edition.
Submit your vote before Monday 21 July to guarantee your favourite makes it into the printed magazine.
To submit work for future publication contact gillian.west@thedrum.com. For voting updates and more follow The Drum Creative Showcase on Twitter -@TheDrumCreative.
Grey Spain: Room Mate 'Sleep Over app'
Brand: Room Mate
Title(s): Sleep Over app
Agency: Grey Spain
Agency Website: http://www.grey.com/spain/
Creative Managing Director: Antonio Montero
Digital Creative Director: Enric Nel.lo
Managing Director: Roberto Sánchez Simón
Copy: Mar Arrieta
Art Director: Marta Domínguez
Additional Credits: Account manager: Lucía Gómez Hortigüela
Account executive: Fran Nieves
Head of digital production: Joaquin García-Morato
Digital production: Miguel García Sanguino, Emilio López, Juanjo Rogado
Published: July 2014
Short Rationale (optional): Sleep Over, an innovative gaming-based app that rewards users for spending nights away from home.
Sleep Over is an inventive take on the loyalty-based program app, awarding travellers for doing what they do best: exploring the world.
The further travellers venture away from home, the more points they receive, with even more points awarded for staying at a Room Mate hotel. From visiting a neighbouring city to traveling to another country, users are able to check in to various overnight locations to earn credits toward future hotel perks.
Users can receive additional points each time they share an activity on their personal social media pages, which are then redeemed for future stays on items including exclusive discounts, free cocktails, complimentary breakfast, room upgrades, hotel nights, and more. Guests can also book their next Room Mate hotel stay directly from the app.
Developed by Grey Spain, the app is Room Mate’s first foray into the mobile space. Room Mate’s Sleep Over app promotes urban adventure by giving guests the tools and incentive to explore new destinations.
Ogilvy & Mather Japan: ADOT 'Words Kill Wars'
Brand: ADOT
Title(s): Words Kill Wars
Agency: Ogilvy & Mather Japan
Agency Website: http://www.ogilvy.co.jp/index.html
Chief Creative Officer: Ajab Samrai
Creative Director: Federico Garcia
Copywriter: Federico Garcia
Art Director: Junkichi Tatsuki
Film Production: ASD Lionheart
Director: Dan Nathan
Producer: Anthony Taylor
Photographer: Angus Hudson
Visual FX: Liz Oliver (Producer), Richard Coley (Supervisor) @ Framestore London
Sound Design: Chris Turner @ Jungle
Published: 2014
WCRS: Notonthehighstreet.com 'Storytime sounds'
Brand: Notonthehighstreet.com
Title(s): Storytime Sounds
Agency: WCRS
Agency Website: http://www.wcrs.com
Creative Director: Christopher Ringsell
Creatives: Katy Hopkins, Steve Hawthorne
Designer: Nikki Scott
Illustrator: Stephen Cheetham
Additional Credits: Agency Producer: Bobby Parmar
Account Director: Kevin Smith
Production Company: Jam
Published: July 2014
Short Rationale (optional): Following on from their successful Father’s Day campaign, notonthehighstreet.com has created a storytime app to help make children’s storytimes less ordinary.
The ‘Storytime Sounds’ app, created by WCRS, brings stories to life with a range of fun sound effects for children of all ages.
The free iPhone app contains five themes which allow the user to explore outer space one night, visit a lost world the next, then sail the seven seas.
Whether reading from a book or making up a story, the storyteller can pick from a range of less ordinary themes.
Ogilvy & Mather London: Expedia 'Travel Yourself Interesting'
Brand: Expedia
Title(s): Travel Yourself Interesting
Agency: Ogilvy & Mather London
Agency Website: http://ogilvy.co.uk/
Executive Creative Director: Gerry Human
Copywriter: Simon Lotze
Art director: Miguel Nunes
Additional Credits: Planner: Mattijs Devroedt
Account Lead/Director: Mark Lainas, Larry Ball-Piatti
Account Manager: Briony Gittins, Joseph Grigg, Anastacia Selezneva
Media Agency: PHD
Production Company: TV – Moxie Productions, Online Film – Disqo
Music Track: Travel Yourself Interesting: Siren Music – Stuart Hancock
Director: Frank Todaro
Production Company: Moxie
Producer: Alecia Farren
Director of Photography: Richard Mott
Editor: Rich Orrick
Agency Producer: Henry Huang
Post Production / VFX: MPC
Published: July 2014
Short Rationale (optional): Ogilvy & Mather London's new integrated, pan-European campaign for leading online travel retailer, Expedia, uses the flexibility of the ‘Travel Yourself Interesting’ platform to elevate the product to centre stage.
The new campaign features three new TVCs that demonstrate the truth that travel makes you a more interesting person.
With product messages at their heart, the TV ads are accompanied by targeted online films that aim to interrupt consumers on YouTube, Facebook and VOD and challenge them to move away from the computer screen and 'travel themselves interesting'.
Each of the TV ads shines a spotlight on the underdog who always comes out on top.
Red Bee Media: UKTV 'Monty Python Live'
Brand: UKTV
Title(s): Monty Python Live
Agency: Red Bee Media
Agency Website: http://www.redbeemedia.com/
Creative Director: Ruth Shabi
Creative Head: Janine Kelly
Creative Team: Oliver Parsons, James Shovlin, Simon Crabtree
Designer: Keith Haynes, Dave Whatley, Steve Campbell
Producer: Carrie Hart, Jo Holloway, Emma Puddick, Erin Moroney
Account Director: Ryan Oliver, Anita Burnett
Additional Credits: UKTV: Marketing Director: Simon Michaelides
General Manager, Gold: Steve North
Senior Marketing Manager: Hik Sasaki
Senior Brand Manager: Sarah Yeoman
Creative Manager: Tom Williams
Producer: Esther Pilgerstorfer
Published: July 2014
Short Rationale (optional): Monty Python’s Flying Circus launched in 1969 on the BBC and became one of the most influential comedies of all time.
Forty-five years later, following four successful TV series and five films including Monty Python and the Holy Grail and Life of Brian, the remaining five Pythons are coming together for one last time to perform their best and most famous sketches at the O2 Arena in London.
Gold is giving those who missed out on buying tickets to the show the opportunity to see their final performance live on Gold from the comfort of their own homes - a British TV exclusive.
The on-air campaign is supported by a print and digital campaign to grab people’s attention by using well known lines along with digital display and social media.
AMV BBDO: The National Lottery 'Play makes it possible'
Brand: The National Lottery
Title(s): Play makes it possible
Agency: AMV BBDO
Agency Website: http://www.amvbbdo.com
Creative Director (TV): Paul Brazier
Copywriter (Print): Paul Brazier
Art Director: Stephen Stretton, Larry Dyer
Production Company: 32 directing team at Pulse Films
Photographer: Neil Stewart (We Folk)
Published: July 2014
Short Rationale (optional): National Lottery operator, Camelot, has launched a new long-term marketing and advertising strategy using the brand headline ‘Play Makes It Possible’.
In a National Lottery first, the opening work that will feature the new brand headline is a parent brand campaign, which will bring together all four core products (Instants, Lotto, Thunderball and EuroMillions) in The National Lottery family and will inextricably link playing National Lottery games – and the benefits that playing brings to the nation – with the money raised for National Lottery Projects.
The TV advert is set to a poem and uses language that would normally be associated with a lottery win. For example, it begins ‘A brand new home / a new set of wheels / spectacular pool / how good does it feel?...’ However, instead of the images you would expect to see – such as a winner standing in front of his new mansion or car – we see a young Scout standing in front of her new Scout hut (a new home), two wheelchair basketball players chasing after a ball (a new set of wheels), swimmers diving into the London Aquatic Centre pool with a large National Lottery logo visible in the distance (spectacular pool).
In the autumn, Camelot will launch a new, similarly-aligned EuroMillions campaign – with images and poetry reflective of the kind of mega-million pound wins and jet-set lifestyles that many EuroMillions players dream of.
‘Play Makes It Possible’ will underpin every execution of every piece of work and the ‘Life Changing’ logo will also be a constant presence across all platforms.
Grey London: McVitie’s BN 'McVitie’s Sweeet '
Brand: McVitie’s BN
Title(s): McVitie’s Sweeet
Agency: Grey London
Agency Website: http://www.grey.co.uk/
Creative Director: Nils Leonard, Jonathan Marlow
Art Director: Chris Chapman
Copywriter: Andrew Singleton, Ben Buswell
Additional Credits: Agency Producer: Ange Eleini
Business Director: Jon Lawton
Account Manager: Victoria Monaghan
Planner: Daniel Sherrard
Media Agency: MEC
Media Planner: Nicola Tracey
Production Company: Passion/Raw
Director: Owen Trevor
Editor: Guy Savin
Producer: Jay Lovelock
DoP: Daniel Bronks
Post-Production: Absolute
Audio Post-Production: Factory
Published: July 2014
Short Rationale (optional): United Biscuits has announced its latest £1.3million advertisement from the brand’s iconic McVitie’s Sweeet campaign to launch McVitie’s BN. The 30 second advertisement directed by Owen Trevor features a new member of the well-loved McVitie’s Sweeet animal family... a fluffy, cute baby owl.
The advertisement is the latest addition to the brand’s £12million multi-media McVitie’s Sweeet advertising campaign launched in February 2014 - the biggest of its kind for United Biscuits to date. The campaign was created to celebrate everyday moments made that little bit better with a McVitie’s biscuit, a sentiment mirrored in this latest advertisement.
Set to the well-known ‘Mnah Mnah’ tune, the 30 second advertisement opens in a family living room, with two children sitting on the floor after school. Mum places a packet of BN biscuits on the sofa behind them and invites them to enjoy an afternoon tasty treat. The packet is opened and out pops a wide eyed baby owl creating unexpected excitement and happiness for a moment before crunching into the crispy sandwich biscuit, enjoying the cheeky wink of a McVitie’s.
Mother New York: Calvin Klein 'CK One 20th anniversary'
Brand: Calvin Klein
Title(s): CK One 20th anniversary
Agency: Mother New York
Agency Website: http://www.mothernewyork.com/
Additional Credits: Director: Mario Sorrenti
DP: Lars Beaulieu, Alexander Dynan
Executive Producer: Lynn Zekanis
Line Producer: Lisa Ruffler
Costume & Wardrobe Design: Panos
Production Designer: Philip Haemmerle
Hair/Make Up: Hair – Bob Recine M/U - Yadim
Editorial Company: Consulate
Editor: Chad Sipkin
Post-Producer: Charlyn Derrick
VFX Supervisor/Head of CG: Nadia Sadigianis
Final Grade & Finishing: The Box Studios
Music Production: Finger Music & Tri Angle Records/Evian Christ
Music Producer: Ewa Miller & Robin Carolan
Published: July 2014
Short Rationale (optional): The campaign celebrates the 20th anniversary of the iconic, original unisex fragrance, while reflecting the cultural significance of individuality, self-expression and digital identity.
Shot from the perspective of a camera phone, the new ck one advertising campaign illustrates the modern practice of using digital identities to connect with others and to convey individuality.
The television campaign makes a private world public by following the evolving stories of the cast as they find ways to express themselves digitally. The print campaign features the outcome of this self-exploration through a collage of self-portraits.
The digital strategy for this launch will focus on global Snapchat – the first time the brand has used this platform – and Tumblr accounts, through which consumers will discover the ck one campaign talent via content that features a journey of self-exploration from the cast on set of the advertising campaign shoot.
On Tumblr, a dedicated blog will live at ckmeforme.tumblr.com where hundreds of digital assets from the shoot will be aggregated with the #ckmeforme hash tag alongside discovered content from other communities in line with the ck one point of view.
B&B Studio: The Westbourne Drinks Company ‘The Duppy Share Branding’
Brand: The Westbourne Drinks Company
Title:‘The Duppy Share Branding’
Agency: B&B Studio
Agency Website: www.bandb-studio.co.uk
Published: July 2014
Karmarama: Honda UK 'Disruption'
Brand: Honda UK
Title(s): Disruption
Agency: Karmarama
Agency Website: http://www.karmarama.com/
Creatives: Rachel Holding, Daniel Leppänen
Creative Partner: Jon Harvey
Additional Credits: Producer: Jenny O’Connell
Business Director: Emily Samways
Planning Director: David Killick
Production Company: Kream
Director: Radical Friend
Executive Producer: Eddir Marshall
Producer: Mikey Levelle
DoP: Matt Fox
Editor: Ellie Johnson/Speade
Executive Producer: Kirsty May Currie
Producer: Simon Sanderson
Colourist: Simone Grattarola
VFX: Leo Weston, Matt Jackson, James Dooley, Mark Ford
CG: Andy Nicholas, Craig Travis, David Drese, Nimesh Patel, Mark Woodcock, Andrea Scibetta
MGFX: Matt Lawrence, Guy Hancock, Barry Corcoran, Fraser Macedo
Nuke: Noel Harmes, Sarah Breakwell
Published: June 2014
Drum London: Oreo 'Oreo Double Stuff Lick Race'
Brand: Oreo
Title(s): Oreo Double Stuff Lick Race
Agency: Drum, London, UK
Agency website: http://www.drum.co.uk/
Creative Director: Matt Cole
Art Director: Ben Robbins
Additional credits: Production Company: Lime Productions
Media Agency: PHD
Published: July 2014
Short rationale (optional): Oreo Double Stuff has launched an exclusive 60 second advertising campaign on ITV2 featuring the stars of The Only Way is Essex. A TOWIE and Oreo first, the ad will see James Argent (Arg), Tom Pearce and James ‘Diags’ Bennewith resolve a disagreement by taking part in an Oreo Double Stuff ‘lick race.’
The ‘lick race’ is a phenomenon born out of the US in which two parties race to lick the crème from an Oreo Double Stuff biscuit, with the first to lick theirs clean being named the winner.
The ad which was created through a collaboration with Lime Pictures and ITV2, forms part of the wider Oreo Double Stuff “Lick For It” campaign which aims to help settle disagreements across the web by delivering content in the spaces and places where arguments naturally occur.
In addition to the TOWIE content, the campaign also features a partnership with ChannelFlip that sees five of the UK’s biggest teen YouTube Vloggers (a combined 5.5million+ subscribers) – Amazing Phil, Don’t Flop, Emma Blackery, TomSka and KickthePJ –create their own ‘Lick For It’ videos.
Consumers can also submit their own virtual Lick Race to be resolved on the campaign hub www.oreodouble.com.
Robot Food: Isabel’s 'Isabel’s Rebrand'
Brand: Isabel’s
Title(s): Isabel’s Rebrand
Headline and copy text (in English):Isabel Stirs Things Up In The Free From Category
Agency: Robot Food, Leeds, UK
Agency website: http://www.robot-food.com
Creative Director: Simon Forster
Art Director: Julia Allen
Copywriter: Natalie Woodhead
Photographer: Georgina Wager
Published: July 2014
Short rationale (optional): Isabel’s is a Free From home-bake brand. Their delicious mixes are naturally free from gluten, wheat, additives and added sugars. Branding partner, Robot Food, created a category-busting new identity, proving that Free From foods can boast foodie values.
Wheat and gluten-free foods are a growing lifestyle trend. Isabel’s wanted a brand that appealed to a broadening range of consumers, and to communicate how their products are delicious enough for everyone, not just those with food intolerances.
Their existing brand identity looked bland, dated and wasn’t cutting the mustard. Category perceptions weren’t helping, being notorious for a lack of inspiration, apologetic packaging, and a tendency to blend into the wallpaper.
The opportunity for Isabel’s was clear. Martin Widdowfield, Design Director at Robot Food says, “Free From products tend to make up the least inspiring aisle in the supermarket. A huge number of these brands use pack photography that’s simply unappealing, yet Isabel’s mixes are so good, you can’t even tell they’re ‘free from’. The brand deserved some genuine foodie appeal. So we chose a mouthwatering editorial photography style that made the food the star of the show.”
Robot Food also contemporised the logo and created a friendlier tone of voice, replacing the existing strapline, ‘Naturally free from’ with ‘Baking made easy’. This added an aspirational feel and reinforced the new ‘lifestyle’ direction. A colour-coded system clarified and differentiated their various gluten-free, wheat-free and dairy-free ranges, making everything easier to shop. The agency also created and designed Isabel’s website.
The rebrand succeeded in changing perceptions of Isabel’s, and made the point that good quality Free From products are genuinely tasty enough for everyone to enjoy. Since the rebrand, Asda, Dunnes and Ocado are stocking the range, among others.
WCRS: Royal Navy & Royal Marines 'Recruitment Campaign'
Brand: Royal Navy & Royal Marines
Title(s): Recruitment Campaign
Agency: WCRS
Agency Website: http://www.wcrs.com
Creative Director: Billy Faithfull
Creatives: Katy Hopkins, Steve Hawthorne
Additional Credits: Agency Producer: Lizzie Mabbott
Account Handling: Mike Stern, Sally Borda
Media Planning: MEC
Media Buying: M4C
Website: e3
Production Company: RSA Films
Director/Animator: Johnny Hardstaff
Producer: Ben Link
Editor: John Smith at The Whitehouse
Post-Production: MPC
Audio: Joe Mount @ Wave Studios
Published: July 2014
Short Rationale (optional): The 30” TV and 60” cinema spots were shot by Jonny Hardstaff at RSA films and centre around a member of a drug cartel asleep at his post, his dreams are full of imagery conjured up by the tales he has heard about the extraordinary stealth, strength of character and skill of the Royal Marines Commandos.
He is yet to meet one of these exceptional individuals, that is until he wakes from his dream to find he is not alone and is arrested by the UK’s elite amphibious force.
Wieden + Kennedy London: Three 'Feel at home (#holidayspam)'
Brand: Three
Title(s): Feel at home (#holidayspam)
Agency: Wieden + Kennedy London
Agency Website: http://wklondon.com/
Executive Creative Director: Tony Davidson, Kim Papworth
Creative Director: Scott Dungate, Graeme Douglas
Art Director: Greg Kouts
Copywriter: Anthony Atkinson
Additional Credits: Producer: Michelle Brough
Group Account Director: Nick Owen
Account Director: Sophy Woltman
Agency Executive Producer: Danielle Stewart
Production Company: Hungryman
Director: Ric Cantor
Executive Producer: Matt Buels
Line Producer: Jack Beardsley
Director of Photography: Mike George
Editorial Company: Ten Three
Editor: Billy Mead
Post Producer: Ed Hoadley
VFX Company: Time Based Arts
VFX Supervisor: Jim Allen
Flame Artist: Matt Shires
VFX Producer: Chris Aliano
Titles/Graphics: Wieden + Kennedy
Music and Sound Company: Finger Music
Composer: Brian Englishman
Mix Company: Factory
Mixer: Tom Joyce
Producer: Becs Bell
Published: July 2014
Dare: Enterprise Rent-A-Car 'Enterprise Train Plane'
Brand: Enterprise Rent-A-Car
Title: Enterprise Train Plane.
Agency: Dare
Agency Website: www.thisisdare.com
Chief Creative Officer: Sean Thompson
Art Director: Pippa Harrigan
Copywriter: Andrew Edelston
Additional Credits: Producer: Sarah Tooley
Designer: Kerry Roper
Business Director: Tamara Bennett
Media agency: PHD
Media planner: Crystal Tau
Media Director: Martina Linderova
Published: July 2014
CHI & Partners: Lexus 'Strobe'
Brand: Lexus
Title(s): Strobe
Agency: CHI & Partners
Agency Website: http://www.chiandpartners.com/
Executive Creative Director: Jonathan Burley
Creative Director: Monty Verdi
Copywriter: Colin Smith, Angus Vine
Art director: Angus Vine, Colin Smith
Additional Credits: Social media agency: The Social Practice
TV Producer: Nicola Ridley
TV Production Assistant: Adam Henderson/ Will Parnall
Content Producer: Emma Hodson
Digital + Content Creatives: Simon Findlater, Ben Stump
CEO: Nick Howarth
Planner: Rebecca Munds
Business Director: Jack Shute
Account Director: Catherine Peacock
Account Manager: Hannah White
Production Company: Stink
Director: Adam Berg
Producer: Ben Croker
DOP: Mattias Montero
Local Production Company: Passion Pictures Malaysia
Local Production Company Producer: Sheen S. Singh/Jaan Kit
Rigging Team: Baan Rig
Editor: Paul Hardcastle, Trim
Post-production: VFX Supervisor Franck Lambertz, MPC
Colourist: Mark Gethin/Jean-Clement Soret, MPC
Post-production producer: Paul Branch, MPC
Audio post-production: Sam Ashwell/ Sam Robson 750MPH
Music Composition: Danielle Johnson (Sesac)
Suit Designers and Technician: Vin Burnham and Adam Wright
Music Company: Platinum Rye
Music Supervisors: Arnold Hattingh & Paul Brown
Writer: Danielle Johnson (Sesac)
Publishing: Computer Magic Music (Sesac)
Master recording: Computer Magic
Content Production Company: Stink
Content Director: Morrish
Content Producer: Helen Power
Content DOP: Ryan Carmody
Content Editor: Ben Canny
Colourist – Kai Van Beers, MPC
Post production producer – Hannah Ruddleston, MPC
VFX supervisor – Marcus Moffatt, MPC
Audio Post-Production: 750MPH
Published: July 2014
Short Rationale (optional): CHI&Partners created the global STROBE campaign for Lexus International – an LED spectacle which saw acrobats and stuntmen suspended across Kuala Lumpur’s night skyline and lit up in succession to create the illusion of acrobatic motion at impressive speed.
Poised across the rooftops of some of the city’s tallest buildings, the ‘Lightmen’ were dressed in bespoke LED lightsuits and controlled by a purpose-built computer system to strobe one by one, tracking the breathtaking journey of one illuminated figure.
Footage of the event, which required a team of 40 expert engineers to erect and control via large-scale rigging, will run across TV, cinema, outdoor, digital and social channels worldwide.
STROBE is the third in a series of projects CHI&Partners has created to reflect Lexus’ ‘Amazing in Motion’ engineering. It follows STEPS (an iconic choreographed stunt using 11-foot tall puppets) and SWARM (footage of a real swarm of quadcopter robots exploring downtown Vancouver at night).
Code Computerlove: Flava-it 'Flava-it Drives Desire With Meat Lust Campaign'
Brand: Flava-it
Title: Flava-it Drives Desire With Meat Lust Campaign
Agency: Code Computerlove
Agency website: www.codecomputerlove.com
Creative Director: Stef Shaw / Wini Tse
Art Director: Andy Smith – Code Computerlove
Copywriter: Jez Clark, Molly Whitehead-Jones and Stef Shaw
Illustrator: Code Computerlove
Photographer: Geoff Rhodes
Additional credits: Front End design: Matt Robinson (Code Computerlove) and Video by Agile
Published: July 2014
Short rationale (optional): By taking a controversial, quite risqué approach to food marketing with strong creative standout, Flava-it, a brand of seasoning and marinade sachets sold through major UK supermarkets, is hoping to attract a new, younger audience, particularly those active in social media channels with its Meat Lust campaign – produced by Code Computerlove.
Visitors to the campaign website, www.meatlust.com are invited to “Unleash Your Meat Lust” with a fun video and to take part in a quiz to find out “if you have meat lust”. All elements encourage social sharing and consumers can also get a free sample via the site or find local stockists by simply entering their postcode.
As the lead creative agency on the project Code Computerlove handled the project from concept through to creative and site build. It partnered with London based Agile for the video and Manchester based photographer Geoff Rhodes.
The campaign is being supported with online media handled by Code Computerlove, social marketing by Flava-it’s internal teams and a PR launch and blogger campaign by Smoking Gun PR.
Y&R New York: Dell 'Learning meets doing'
Brand: Dell
Title: Learning meets doing
Agency:Y&R New York
Agency Website: www.yr.com
Chief Creative Officer: Jim Elliott
Global Creative Director: Jim Radosevic
Creative Director/Art Director: Alan Vladusic
Creative Director/Copywriter: Bruce Jacobson
Additional Credits: Group Creative Director: Hunter Eshelman, VML New York
Executive Director of Content Production: Letitia Jacobs
Executive Producer: Gisellah Harvey
Global Account Managing Director: Lara Griggs
Group Account Director: Ann Carey
Brand Strategist: Juliette Cilia
Account Director: Thayer Joyce
Director: Adam Gunser
Production Company: Über Content
Executive Producer/ Owner: Phyllis Koenig
Executive Producer/ Owner: Preston Lee
Executive Producer: Steve Wi
Head of Production: Mamta Trivedi
Line Producer: Pat Harris
Director of Photography: Jac Fitzgerald
Art Director: Marc Benacerraf
Editor: John Piccolo @ Fluid
Asst Editor: Christian Oreste
Executive Director: Laura Revlosky
Audio Mixing: David Wolfe @ Mr. Bronx Audio
Color Correction: Stephen Picano
VFX/Flame: Chris Davis, Bryan Rosenblum
Published: July 2014