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By The Drum Team | Editorial

July 14, 2014 | 1 min read

This impressively-made Transport for London film sets out to take a different approach to the way we perceive our fellow road users. Instead of focusing on avoiding dangerous situations per se, it advocates stepping back from situations that could potentially escalate. So rather than respond to carelessness with aggression, we're told to put things in perspective. It could perhaps benefit from fewer examples of anger and more of conciliation.

Creative Agency: M&C Saatchi

Executive Creative Director: Elspeth LynnCreative: Dan McCormack / Luke Boggins

TV Producer: Estella Alvares

Film Production: Stink

Director: Yann Demange

Producer: Sue Cooke

Editor: Sam Sneade @ Speade

Post Production: Framestore

Sound Design: Jim Griffin @ Jungle

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Transport For London (TFL) M&C Saatchi UK

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