Highland Park mark Dark Origins launch with cinematic ad
Whisky brand Highland Park have made their first foray into the world of film with a cinematic production designed to sell the brands newly launched drink, Dark Origins.
Directed by Simon Aboud the short piece brings to life the key characteristics of the single malt as part of a splurge of global marketing activity surrounding the launch of the Orkney single malt.
The film communicates the message ‘one must know the dark to appreciate the light’ and depicts a lonely figure struggling through a powerful storm as it racks the Orkney coast.
Gerry Tosh, global marketing manager for Highland Park said: “Simon’s affinity for the stirring natural atmosphere of our island setting and his real sense of the brooding mystery of our brand meant that he got to our core with both ease and style. The result is strikingly shot, haunting and richly atmospheric.”
Aboud, a former creative director at McCann Erickson prior to launching a career in film in 2001, is best known for his first full-length feature, Comes a Bright Day, which featured at the British Berlin Festival.
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Aboud said: “The whisky market today has plenty of brands with fascinating stories, but there aren’t many with the edge, spirited unconventionality and bravery that sit at the core of the Highland Park brand and across its brand team. It has a very clear direction, is constantly innovating and perhaps it’s to do with over 200 years of windswept island life, but they have an incredibly strong sense and love of the visual in all that they do.”