Tourism site Welcome to Yorkshire has introduced a new ‘Plan your Experience’ tool ahead of the Tour de France Grand Départ in the region on 5 July.
The new tool, which follows on from the website’s launch last October, gives cycling fans the opportunity to plan their day at the event based on a selection of interests, activities and locations.
A social hub has been created to encourage users to share content and their race day experience with the online community.
Along with poviding information about the race itself, the site markets Yorkshire’s other attractions and businesses. The website, created by Creative Spark, acts as a platform to highlight the region to a worldwide audience whilst providing a point of contact for the millions of tourists who are expected to visit the region to watch the race.
Since the revamp the website claimed 160,000 page views in the first day, rising to over six million page views and one million unique visitors in total.