Sky Media has appointed Rachel Bristow to the newly created role of director of client partnerships & collaboration, a position designed to build broader and deeper partnerships with advertisers.
This will see Bristow work with existing team to develop advertiser partnerships which take advantage of Sky’s position as platform owner and broadcaster.
Sky Media MD John Litster said: “With the appointment of Rachel Bristow in this senior new role, there could be no clearer statement of our desire to help major advertisers build integrated, commercially sound partnerships. Sky is well-placed to bring clear business benefits to the UK’s biggest brands, and we are delighted that Rachel is spearheading this long-term initiative. She has extensive experience of working within blue-chip advertisers, and has a unique skill set which will complement the existing senior management team.”
Bristow added: “The recent partnership between Sky IQ & dunnhumby, coupled with Sky’s innovative tailored advertising service Sky AdSmart, highlight the growing importance of data to marketers and the exciting opportunities that now exist for brands and advertisers to increase insight and maximise value”.
Bristow arrives at Sky having spent nine years at Unilever where she latterly held the post of VP Global Media Data Analytics