The CEO of accessories and lifestyle brand Escada, Bruno Sälzer, is set to move to apparel company Bench as it looks to push forward a ‘renewed design ethos’.
Effective 1 December Sälzer will take on the role of CEO and chairman at the urban wear brand, which recently announced a contemporary and ‘functional-led approach’ to product design.
Sälzer commented: “Bench fashion is an expression of young people’s attitude towards life in the age of the internet and social media: individual, casual and with an eye for their own style. This exciting brand appeals to a target group which is of increasing importance for the fashion industry. What is important for me is that I am able to have a long-term entrepreneurial stake in Bench.”
Sälzer has also acquired a 15 per cent stake in EMERAM Urbanics Holding, owner of Bench.
Founded in Britain in 1987, Bench has a target audience of men and women aged 20 to 30 and achieved annual turnover of more than €100m in 2013.