Renault has axed its branded content network Renault TV as part of a consolidation drive, which has left question marks over the future status of its partner Publicis Entertainment, The Drum understands.
The car marque officially pulled the plug on Renault TV – a branded content network of dedicated online Renault TV channels – last week (16 June) as it looks to tighten its overall content output, having previously run around 30 separate YouTube channels.
Publicis Entertainment, the branded content arm of Publicis Groupe, was created five years ago to bridge the gap between advertising, content creation and distribution and has since worked closely with Renault and its Paris headquarters on Renault TV.
However, the team dedicated to Publicis Entertainment has gradually dwindled over the last few years, as employees have been absorbed into other areas of the business.
Now the car marque has closed Renault TV the future status of Publicis Entertainment remains uncertain, and has resulted in the departure of Publicis Entertainment managing partner Samantha Glynne, according to sources close to the situation.
The agency is yet to confirm its plans for how it will operate going forward. It is likely that future branded content work will be integrated across the rest of the group, with potentially a large part of it to be run from its agency Poke, which it acquired last September.
The Drum understands Glynne will move on to become a branded content consultant.
Both Publicis and Renault both declined to comment at the time of publication.