FC Barcelona has signed a sponsorship deal with Beko, which will see the home appliances company’s logo feature on the football club’s team jersey and training kit.
Unveiled today at FC Barcelona's Camp Nou stadium, the partnership will see Beko, part of Koç Holdings, become the first commercial brand to benefit from a permanent presence on the official team jersey’s sleeve.
Josep Maria Bartomeu, president of FC Barcelona, said: “FC Barcelona are proud to have Beko as part of the Barça family. Beko has previously worked in sport, particularly basketball, and they have now put their trust in Barça and we have put our trust in Beko. We will be beginning a new journey together, which I am sure will bring us both great satisfaction. It is a shared journey based on commonly held ideas and shared values such as thoroughness, exactitude ambition, teamwork, innovation, a global vocation and passion for what we do.”
The Beko logo will be worn for all Spanish League and Cup games during the 2014/15 season, as well as for friendlies and summer tour games.
Mustafa V. Koç, chairman of the board at Koç Holdings, added: “Today is the start of what I am sure will be a long and mutually rewarding relationship between Beko and FC Barcelona, because both brands have so many shared values, inspirations and beliefs.”
The four year partnership will see the two brands work together on global marketing and social responsibility strategies.