Disneyland Paris is celebrating the opening of new ride, Ratatouille: The Adventure, with a multimedia campaign previewing the immersive and thrilling adventure.
Created by BETC Paris, at the heart of the campaign activity is desktop and mobile application Ratbooth, which lets users turn themselves into a rat just by looking at the camera.
Rat avatars can then be customised with fur, body type, eye colour, gender and accessories, ready for video clips and rat selfies which can then be sent to friends and families. A European TV and outdoor campaign, which depicts the multi-sensory ride, will accompany the Ratbooth app in promoting the new attraction.
A special mini-website
will also run in tandem with the Ratbooth app which is available through the App Store and Android Market, as well as on desktop as a Facebook application.
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