Final Lions awarded with adam&eveDDB, Forsman & Bodenfors and Dentsu winning top prizes and WPP named 'Holding Company of the Year'
Adam&eveDDB, Forsman & Bodenfors and Dentsu scooped some of the final Grand Prix Awards at this year's Cannes Lions as the last of the statues were handed out.
Last night (Saturday 21 June) saw Branded Content & Entertainment, Film, Film Craft, Innovation, Titanium and Integrated Lions Awards dished out, as well as Young Lions Film and Marketers Competitions in addition to all remaining special awards.
No Grand Prix was awarded for Branded Content & Entertainment but 11 Gold Lions, 20 Silver Lions and 35 Bronze Lions were won by agencies including PHD for the world's first all Lego ad break (Bronze, Brand or Product Integration into an Existing Programme or Platform), TBWA\London for the Adidas D Rose Jump Store (Silver, Live Experience) and Lemz's Sweetie for the International Childrens' Aid Organisation, Non-Fiction: Online).
Two Grand Prix's were awarded in the Film Lions category with adam&eveDDB's Christmas campaign for Harvey Nichols 'Sorry I spent it on myself) (Retail Stores) and Forsman & Bodenfors Epic Split for Volvo Trucks (Internet Films) taking home the top accolade. In Film a total of 17 Gold Lions, 45 Silver Lions and 87 Bronze Lions were given out.
20 Gold Lions, 28 Silver Lions and 38 Bronze Lions were won for Film Craft including a Bronze for AMV BBDO's Guinness Sapeurs (Direction), a Silver for adam&eveDDB's Christmas creative for John Lewis (Animation) and three Gold's for Lurpak's Cook's Range 'Adventure Awaits' ad awarded Blink Productions (Direction, Cinematography) and Wave Studios (Sound Design)
The Innovations Lions Grand Prix went to Megafon Moscow for the Megafaces Pavilion at the Sochi 2014 Winter Olympic Games, Breakfast's most advanced sign on earth, Agenciaclick Isobar's Fiat Live Store and Ogilvy France Babolat Play connected racket and social (tennis) platform were also awarded Lions for Innovation.
Adam&eveDDB scooped another Grand Prix in the Titanium and Integrated Lions category, again for the Harvey Nichols 'Sorry I spent it on myself' work (Integrated), Dentsu's Sound of Honda/Ayrton Senna 1989 picked up the second Grand Prix in the category (Titanium).
WPP lifted the 'Holding Company of the Year' award for the fourth year running with Sir Martin Sorrell hailing the "brilliant work for clients" WPP agencies are producing.
Sorrell commented: "We normally describe Cannes as our Oscars but this year it’s the World Cup of advertising and marketing. We’re thrilled to lift it for the fourth year in a row. Over the last 12 months there have been a few distractions for some in the industry, so it’s good to focus on the core of our business: brilliant work for clients. Huge thanks and congratulations to all our winning people, agencies and networks."
Network of the Year went to Ogilvy & Mather for the third year in a row. The full list of Cannes Lions winners can be found on the Cannes Lions website.
