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Chupa Chups uses brand mascot chuck to 'cut through the clutter' in new ad from BBH Asia Pacific

Chupa Chups irreverent and unflappable mascot Chuck returns in the latest overseas creative for the lollipop brand, this time appearing in the most unexpected of places.

Created by BBH, the lollipop sucking character is the embodiment of the brand philosophy ‘Life Less Serious’.

“The aim, above all else, is to entertain, and to be remembered,” explained Tinus Strydom, creative director at BBH Asia Pacific. “In a cluttered confectionary market, standout and memorability is key. A singing boy's bottom should cut through that clutter.”

The work is the latest ad to come from BBH Asia Pacific’s partnership with Perfetti Van Melle’s Chupa Chups having worked as its agency of record since 2008.

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