Japanese clothing brand UNIQLO has signed a three-year headline sponsorship deal with the International Tennis Federation (ITF) for its major wheelchair tennis tournaments.
The agreement will see UNIQLO become the title sponsor of the ITF Wheelchair Tennis Tour and Wheelchair Doubles Masters, as well as an international sponsor of the NEC Wheelchair Tennis Masters.
Fast retailing chairman, president & CEO, UNIQLO, Tadashi Yanai said: “We are extremely pleased to have partnered with the International Tennis Federation as the title sponsor of the Wheelchair Tennis Tour. Shingo Kunieda, Japan’s two-time Paralympic champion and wheelchair world No. 1, six-time Grand Slam champion Novak Djokovic and Japanese No. 1 Kei Nishikori are already UNIQLO Global Brand Ambassadors, and we wish to use the sponsorship of the Wheelchair Tennis Tour to help increase the popularity of the sport worldwide.”
The partnership will start on 24 June at the BNP Paribas Open de France wheelchair tournament in Paris.