Canti Prosecco targets affluent females via inaugural TV campaign
Italian prosecco brand Canti is set to appear on TV screens for the first time as it looks to target affluent female supermarket shoppers in a new campaign.
Set to break during ITV’s Coronation Street on 18 June, the ad, created by Havas Milan, was filmed in Venice and plays on how one bottle of Canti Prosecco can “bestow Italian charm and taste” on an evening event in England.
The deal was secured by media planning and buying agency Arena.
Gianni Martini, owner and CEO of Canti, said: “The commercial is the fusion of the Italian way of life with the UK. Together Arena and Havas Milan has provided us with a great opportunity to produce some highly impactful and engaging work that we can feel really proud of. The media and creative is perfect for our target audience and provides a great platform to deepen audience engagement and leverage the “Dolce Vita” style, with its mood and attitude.”
The ad will appear across ITV 1, ITV2, ITV3, Channel 4, More4, E4, Film4, UKTV, Channel 5 and Sky until the end end the year.
Content created with:
Havas
Havas SA is a French multinational advertising and public relations company, headquartered in Paris, France. Havas operates in more than 100 countries.
Find out more
Arena
Find out more