Johnston Press Scottish Independence Referendum

Johnston Press creates digital platform focused around the Scottish Independence debate

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By Ishbel Macleod, PR and social media consultant

June 10, 2014 | 2 min read

Johnston Press has launched a new digital platform specifically for content surrounding the Scottish Independence vote.

The local and regional multimedia organisation partnered with technology provider PublishThis for the Scottish Independence platform, which aggregates content from across the internet, including social media.

Jeff Moriarty, chief digital and product officer at Johnston Press, said: “Johnston Press has promised to service communities across the UK with best-in-class local media and to produce products that are at the forefront of the industry, in line with how the definition of local media is evolving.

“The Scottish referendum is the most significant community event in recent years, giving us the opportunity to do just that, with a content-rich product. We believe it’s of utmost importance to give a platform to the multiple voices in the Scottish independence debate, something which has been central to this product as we respond to our readers’ needs.”

The new site is being promoted on Scotsman.com and Johnston Press’ other Scottish sites, and aims to give a voice to readers across the UK during the final 100 days to the referendum.

Johnston Press Scottish Independence Referendum

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