Huggies Pull-Ups is building on last year’s graduation-themed campaign with its latest television campaign.
The 20 second live action creative features potty training toddlers and a series of animated chalk graphic. The advert aims to highlight the functional benefits of the Kimberly-Clark owned brand and encourages parents to try out the night-time variety to ensure consistency.
UK brand manager, Sarah Gamble, explained: “Following the success of last year’s campaign, we are pleased to develop the graduation theme and further enhance our messaging across all media channels.
“There has been a significant investment in digital media – so that we can deliver relevant and refreshed messaging to our target audience who have become multi-screen consumers.”
Following investment in digital, in addition to TV advertising, promotional activity will also run across digital platforms as well as in-store, experiential and PR.