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Fox's Biscuits

Fox’s Biscuits suggests it is ‘more yum per crumb’ with new brand message and packaging


By Ishbel Macleod, PR and social media consultant

June 9, 2014 | 1 min read

Fox’s Biscuits has launched an updated logo, new packaging and a new brand message as the 2 Sisters owned brand looks to revise sales.

The redesign will see the introduction on the ‘more yum per crumb’ message, as well as more product information being featured on pack.

Brand mascot Vinnie the panda will be featured on the back of packets, and will encourage engagement amongst fans on digital and social.

Letty Edwards, marketing director for the brand, told The Grocer: “We are reviewing every facet of marketing and communications.”

She added that a series of new product developments were planned for the brand, including a ‘big eat’ Rocky bar which will be sold in a four pack.

The revamp of the brand’s identity will continue over the next few months.

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