Casio Sheen the Saturdays

Casio Sheen signs The Saturdays as brand ambassadors


By Cameron Clarke, Editor

June 7, 2014 | 1 min read

Casio Sheen has signed girl group The Saturdays as its brand ambassadors.

They will appear in campaigns for the women's watch brand and will also make personal appearances in stores to launch its new metallic collection.

Media agency Vizeum negotiated the partnership.

Jennifer Kelly, Casio Sheen's senior product marketing manager, said: "The way the girls remain effortlessly elegant whilst juggling a pop career alongside young families and numerous multimedia ventures is both inspirational and accessible. We know this will resonate strongly with our target audience."

Vizeum said the band would resonate well with Casio Sheen's target audience of women aged 25-44.

Casio Sheen the Saturdays

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