By Jennifer Faull, Deputy Editor

June 5, 2014 | 1 min read

The countdown has begun to the Fifa World Cup but, surprisingly, brands that are not officially affiliated with the tournament are leading the way when it comes to social video.

Research from Unruly looked at the 11 advertisers whose football ads have attracted the most shares online.

More than half (54 per cent) of the total shares to date (2.4 million shares) have come from non-sponsors.

Nike has the most shares so far, 1.28 million, with the majority coming from its Winnter Stays commercial.

Meanwhile, Nike rival and official sponsor Adidas is down in seventh (158,201 shares).

Castrol is the most shared World Cup sponsor so far. Its ads have attracted 962,206 shares with “Footkhana” pulling in the most.

Coca-Cola is fourth in the poll so far, with 353,067 shares, while fellow World Cup sponsors Emirates and Visa also made it into the top 11

Stats are based on the most shared football ads of 2014 to date and were compiled on 22 May, 2014.

Castrol Nike Samsung

Content created with:

Unruly Media

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