Another World Cup ad from Sony promising an immersive experience and it looks very impressive... though we're not sure there are any broadcasters able to provide anything in 4K yet. The image of the boy discovering the big screen in his quaint walled city is lovely but the symbolism of him rolling away his ball to watch football rather than play is not.
Creative Agency: Isobar
ECD: Nick Bailey
Creative: James Leigh / Darren Giles
Agency Production: Royle Productions
Film Production: Knucklehead
Director: Ben & Joe Dempsey
Editor: Joe Guest @ Final Cut
Post Production: The Mill
Sound Design: Factory
Music Production: Ark Music
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