Ad of the Day: Sony Bravia - Discovery

Another World Cup ad from Sony promising an immersive experience and it looks very impressive... though we're not sure there are any broadcasters able to provide anything in 4K yet. The image of the boy discovering the big screen in his quaint walled city is lovely but the symbolism of him rolling away his ball to watch football rather than play is not.

Creative Agency: Isobar

ECD: Nick Bailey

Creative: James Leigh / Darren Giles

Agency Production: Royle Productions

Film Production: Knucklehead

Director: Ben & Joe Dempsey

Editor: Joe Guest @ Final Cut

Post Production: The Mill

Sound Design: Factory

Music Production: Ark Music

Ad of the Day is brought to you in association with David Reviews.

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