The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

Big Brother General News UK

Supercasino to sponsor Channel 5’s Big Brother franchise


By John Glenday | Reporter

June 4, 2014 | 2 min read

Gaming brand Supercasino has announced it is to sponsor the latest series of Channel 5’s Big Brother, including its Celebrity spin-off, with the inclusion of over 150 custom idents.

Designed by Noah these will appear throughout the show’s 12 week run and star an American croupier called ‘SuperCassandra’who doles out advice to contestants on how best to play Big Brother.

Some of SuperCassandra’s missives include “If you're not a floozy, don't go all the way in a Jacuzzi” , “Those things you said you’d do on your audition tape? Do them!” and “If you say you're going to get naked, get naked. Don't be all mouth and no pants, be no pants.”

Bjarke Larsen, chief operating officer of NetPlayTV who own the SuperCasino brand said, “Big Brother was the original reality TV show. It still draws in significant viewing figures and has been revitalized since switching to Channel 5.The sponsorship deal gives us 3 months exposure on prime time terrestrial TV and we are really excited about the creative potential of the idea created by Noah”.

Noah creative director Chas Bayfield added, “This is a fantastic opportunity for Noah. Most clients see sponsorship as a simple badging exercise. Thankfully SuperCasino is as determined to create something special as we are. By creating so many idents we are pushing the boundaries of TV sponsorship and possibly breaking a Guinness World Record into the bargain!”

Big Brother General News UK

More from Big Brother

View all


Industry insights

View all
Add your own content +