International Association of Athletics Federations appoints Havas Sports & Entertainment for PR
The International Association of Athletics Federations (IAAF) has appointed Havas Sports & Entertainment to handle its PR, following project work in 2013.
The agency will now will help the IAAF promote its 2014 - 2016 strategic plan to showcase athletics’ status as the number one Olympic sport.
HS&E will be delivering the PR programme in partnership with sister agency Seven46 who have been The IAAF’s corporate editorial agency since 2008.
Nick Davies, IAAF deputy secretary general said: “The IAAF is delighted to welcome Havas Sports & Entertainment into the athletics family as our corporate PR agency. They’ve been integral to the development of our 2014-16 communications plan and are already playing a crucial role, this year, in helping us become more active in the international sports community.
“This partnership builds on a long-term relationship with Seven46 and will enable us to benefit from HS&E’s global network and deep experience in the sports industry with both federations and commercial brands.”
The IAAF is responsible for the administration and organisation of major athletics competitions worldwide.
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