The Fragrance Shop hands B2B PR to Peppermint Soda
The Fragrance Shop has appointed marketing communications agency Peppermint Soda to manage the high street retailer’s business-to-business (B2B) PR.
The Fragrance Shop marketing manager Daniel Thompson and Peppermint Soda's Emma Williams
The agency will work to raise the independent fragrance retailer’s profile in key business media, starting with the company’s financial results later this month. The team, headed up by senior account director, Emma Williams, will manage all B2B communications for the company.
Sanjay Vadera, CEO of The Fragrance Shop, said: “With more than 160 stores throughout the UK and a European-wide online presence, The Fragrance Shop has ambitious plans to grow. We believe that Peppermint’s extensive experience in managing business communications campaigns will help us reach the next level.”