New Look e-commerce sales soar by 64% as multichannel ‘powers ahead’

New Look has reported a 64 per cent jump in its e-commerce sales, with third party e-commerce sales soaring to £22m, up from £1.6m in 2013.

The clothing retailer revealed the outcome in its full year results for the 52 weeks ended 29 March 2014, and cited a successful partnership with Asos and five other e-commerce sites, including La Moda and Smart Guy, for the boost.

Sales from its own website fell slightly by one per cent year-on-year - from 43.2 per cent in 2013 to 42.3 per cent in 2014, but visits rose to 2.7m per week, up from 2.5m in 2013.

New Look CEO Anders Kristiansen said: “I am pleased with what the new team has achieved in its first year. We have delivered a good result, growing both sales and EBITDA and maintaining our market share by value at 5.8 per cent.

“Multichannel continues to power ahead. We have made improvements to our mobile app, and all e-commerce orders in the UK and beyond are handled by our highly automated distribution centre at Lymedale, Staffordshire. Our policy of forming strategic partnerships with 3rd party e-commerce providors meand that our product is now available in over 195 countries.”

The retailer also said that more than one in four e-commerce customers now use its click-and-collect service, an increasing trend amongst online retailers including John Lewis which saw its click and collect service grow by 57 per cent at the end of its 2013/2014 financial year.

Looking forward New Look said it would continue to invest in identified growth areas such as e-commerce and international expansion.

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