Holland & Barrett appoints Point 6 to handle creative for snack range

Holland & Barrett has added Point 6 Design as branding and packaging design agency for their fruit, nuts, seeds and snack product range.

With a new visual design expected to launch in store this month, the range is designed to be an in store impulse line.

Sally Forsyth Spark, client services director for Point 6 Design, said: “The challenge for Point 6 is to inject the product with high visual appeal setting the range apart to attract a wide consumer audience. As a product often consumed ‘on the go’, another imperative is the look and feel has not only to embody the health food retailer ‘The Good Life’ proposition, but act as an ambassador for it in the marketplace to resonate with customers old and new.

“The project covered the full range of our services, starting with a strategic review of the market, competitors and customer insight. We used this to develop creative ideas for the range architecture, as well as stand out designs for the completely re-vamped packaging.”

The agency worked with Emma Hobbs, group brand manager at Holland & Barrett parent company NBTY Europe and her specialist branding team to design the line.