Broadbandchoices comparison website seeks media agency

By John Glenday | Reporter

June 2, 2014 | 1 min read

Broadbandchoices, a comparison website for consumer TV, phone and broadband, has initiated a hunt for a new media agency following the appointment of The Red Brick Road as creative agency.

7Stars, Goodstuff, Havas, PHD, Universal McCann and Vizeum have been invited to participate in the pitch with the winning bidder going on to deliver a new advertising strategy in collaboration with The Red Brick Road.

Jonty Mogford, marketing manager at commented: “Our investment in advertising over the past 18 months has significantly accelerated our growth, but our new mobile phone comparison service and the advent of quad-play offer new opportunities to expand our reach further. It is more important than ever that our media is planned and bought in the smartest way possible, reflecting the priorities of our business.

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“We’re looking for a media agency partner that can work with our new creative agency, The Red Brick Road, to deliver a truly integrated advertising strategy that extends beyond the direct response space and really grows our brand.”

A shortlist will be decided in the first two weeks of June.


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