Chester Zoo to launch new summer campaign created by Intermarketing Agency
Chester Zoo, one of the UK’s largest zoos, is to launch an integrated advertising campaign in July and has appointed Leeds-based agency Intermarketing Agency to create the4 campaign after a competitive pitch process.
Intermarketing Agency will create and produce the new TV advert to attract visitors to the Zoo, which will screen on ITV this July, supported by online advertising, web assets and printed materials.
Previous summer campaigns have been created around specific exhibitions, this year’s however will celebrate the zoo’s amazing animals and 80 years as a registered charity.
Intermarketing’s TV, video and animation credentials are becoming increasingly recognised, led by recently promoted creative producer, Paul Farquharson.
Jennifer Tegg of Chester Zoo said: “Intermarketing provided us with a considered and audience focused approach that really resonated with our values and the experience that the visitors enjoy here at the zoo. In our 80th year since the charity was founded we wanted to showcase our animals and our experts. This simple concept gave us an accessible and fun hook to engage with families this summer and we’ve really enjoyed working with such an enthusiastic team. ”
Steve Sowden, managing partner at Intermarketing Agency, said: “We’re delighted to be working with Chester Zoo - what a fantastic client to have! This pitch win, and others recently, are testament to our growing reputation for excellence in our TV and video services. Since recruiting Paul from STV a few years ago he has developed a motion product we can be proud of. His promotion is a new role for the agency, reflecting our commitment to continued growth in this area.”
Intermarketing Agency now has an annual turnover of £14m+ and was recently crowned The Drum Network’s ‘Integrated Marketing Agency of the Year’ and most recently the Recommended Agency Register’s ‘Grand Prix’ winners for all-round marketing excellence, voted for by clients.
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