Business development executive at Mail Online Alex Kisielewski and Havas Media’s Niall Jones have joined the European division of video advertising platform SpotXchange.
Kisielewski has been brought in as director of publisher development to help clients “capitalise on the shift towards programmatic trading”, while Jones, as publisher account manager, will support and advise clients on the best programmatic strategies.
Jones previously spent a year and a half as a programmatic trader at Havas’ global trading desk Affiperf. Kisielewski spent a number of years at Mail Online in business development roles.
Andrew Moore, European managing director of SpotXchange, said: “Mail Online has long been recognised as a forerunner in driving the growth of programmatic trading at scale.
“Alex Kisielewski has had five years of hands on experience there and understands the opportunities for other publishers in Europe to take a more strategic approach.
“At the same time, Niall Jones brings insight from the buy side and proficiency in the use of demand side technologies which will help publishers maximise their revenue from agencies.”
SpotXchange is headquartered in Denver and has offices in New York, London and Sydney.