Hyundai releases final film for ‘Inspiration. Engineered’ campaign

Huyndai is set to release the final of its three ‘Inspiration. Engineered’ films, which aims to push its new i30 model.

The new spot, conceived and planned by Innocean Worldwide Europe and directed by Frank Budgen, focuses on the ‘engineered’ aspect of Hyundai’s ‘Inspiration. Engineered’ campaign, reflecting “a new aspect of the brand” compared to the more “playful commercials” which make up the rest of the trilogy.

Jamie Colonna, chief creative officer for Innocean Worldwide Europe, said: “This final flourish in our trilogy explores a third distinct personality within the Hyundai brand family, continuing our big idea creative theme, ‘Made of More’. This time we have focused on the precision, craftsmanship and workmanship that go into each car, reflecting the very high specifications of the newly launched i30 and its sister models.”

He continued that the previous ads in the European campaign for the iX35 and i10 models had let to a “step change in perceptions”, forming a more emotional connection and driving web and showroom traffic.

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