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Flora looks to hero its family-orientated personality in £10m ad campaign

Flora, the spread brand owned by Unilever, is spending £10m on ad campaigns to promote its new Gold from Flora blended spread.

The campaign includes a TV ad showing a dad unpacking the spreads brand having done a shop, and using it to cook a chicken, all while singing and eventually dancing along to the Spandau Ballet classic ‘Gold’.

The ad will be supported by digital activity, heavy sampling to reach two million customers and PR support, all with the aim to drive usage in topping and spreading occasions by promoting Gold from Flora as a key part of family meal times.

Patty Essick, brand building director for spreads at Unilever UK, commented: “Flora is a family brand that sits on tables across the country every meal time. We’re supporting Gold from Flora with a substantial investment in 2014 to communicate the brand’s light-hearted and family-orientated personality, while asserting the relevance of new Gold from Flora across a broad range of meal occasions.

“As the global leader in the Spreads category, we’re committed to helping people enjoy balanced lifestyles and understand that our customers want their meals to taste delicious too. New Gold from Flora offers consumers a rich and creamy taste that everyone in the family will love - and our new TV advert captures this perfectly.”

A TV ad for Bertolli with Butter has also been created.

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