Ardbeg turns to Story for integrated campaign celebrating the third annual Ardbeg Day
Ardbeg single malt whisky is celebrating the third annual worldwide Ardbeg Day (31 May 2014) through an integrated campaign created by Story.
The theme for this year's event is the Ardbeggian take on the World Cup, with peat football tournament events scheduled to take place worldwide in homage to the peaty and muddy conditions on Islay, the home of the Ardbeg distillery.
Rolling out across Facebook and Twitter, the activity sees teams of whisky fans invited to fight for the Ardberg Peat Football trophy, inviting them to special events in their territory.
Allan Little, marketing director at Glenmorangie Company, commented: "Ardbeg Day has become a permanent fixture in the whisky calendar and this year we’re looking forward to some fantastic peaty footballing fun both at the Distillery and all over the world. The Story team has played a blinder this year."
Story creative director, Dave Mullen, added: "Ardbeg is a world class player in terms of malt whisky, with a fantastic 100,000-strong supporters club behind it, namely the Ardbeg Committee. With fans as loyal as Ardbeg’s, you know you’re onto a winner of a campaign."
The 100,000 Ardberg committee members in 150 countries worldwide will also be targeted through an email campaign which as well as inviting them to take part in football events will serve to drive online sales of Ardbeg.
A limited edition bottling will also commemorate the day.
Content created with:
Story
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