Global to introduce social media and streaming to Vodafone Big Top 40 chart rankings
Five years after introducing the ‘real time’ music chart format with the Vodafone Big Top 40 Global is seeking to revolutionise the chart format again by combining consumption of and interaction with music streaming services, YouTube, social media, downloads and radio airplay into its rankings.
As the Vodafone Big Top 40 reaches its fifth year the changes hope to more accurately reflect the way people listen to and engage with music today.
“More and more people consume music and interact with music on many platforms including downloads, streaming services, YouTube, social media and radio. The new chart that reflects how people listen to music and interact with music in 2014 and beyond,” explained founder and executive president of Global, Ashley Tabor.
“With the new Vodafone Big Top 40, however our listeners are getting their music fix, we’re there and we’re counting their music choices and we will continue to add new relevant data sources as consumption and interaction habits continue to evolve.”
Currently the Vodafone Big Top 40 is hosted by former-JLS star Marvin Humes and reaches 2.4 million listeners across the Global network.