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Dumb Ways To Die

Dumb Ways to Die director swaps death for love in new creative for KY Jelly


By Gillian West, Social media manager

May 20, 2014 | 2 min read

Dumb Ways to Die director Julian Frost has changed tack moving away from untimely ends to hearts and flowers in his latest project for KY Jelly.

Produced by Passion New York the animated creative comes from Robert & Langer DDB.

“It's fun to work with a powerful, universal idea like romantic love. You can suggest it with the simplest of character moments and hopefully it takes flight in people's minds,” said Frost of the ad which is set, rather fittingly, to a cover of Cole Porter’s ‘Let’s Do It’. With the birds, bees and fleas of Porter’s track taking centre stage, Frost added: “It was a privilege to add animation to such a classic, sweet, cheeky song. I hope Cole Porter would approve. His Wikipedia entry suggests he wasn't a bad fit for the brand.
“Cole Porter and animated humping fleas, together at last. I'm confident we'll see a blip in the US birth rate in nine months.”The ad is available to view now on Passion New York’s website.

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