Outdoor Advertising First Great Western

First Great Western looks to increase ticket sales with £8.5m campaign


By Natalie Mortimer, N/A

May 19, 2014 | 2 min read

First Great Western has invested £8.5m in a multi-media campaign to increase ticket sales and raise brand awareness.

The “Be a First Great Westerner” campaign kicks off today with an out of home campaign, planned and bought by Kinetic Worldwide, which sees the rail company takeover a number of sites including the W6 network, the Cromwell Road and London’s IMAX, with creative designed by Leith Agency.

First Great Western head of marketing Philip Edgerton said: “We at First Great Western are extremely lucky to have the region that we serve. Not only do we have some of the most beautiful coastline in the country, but we also have some of its most vibrant cities.

“What better way to begin your summer holiday, or a weekend away from hustle and bustle, than to jump on board a train, relax, let us keep you moving and help create some magical memories.”

The rest of the campaign will run across TV, print and online advertising, and is managed by MEC Manchester.

Outdoor Advertising First Great Western

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Kinetic Worldwide is the world’s largest planner and buyer of Out of Home media and the global leader in understanding how brands can connect with people’s lifestyles...

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