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Panasonic appoints Simon Parkinson as new marketing director

Panasonic has announced the appointment of Simon Parkinson as its new marketing director for the UK and Ireland, a post which will see him apply his experience in sales, digital marketing and CRM to the business.

The promotion elevates Parkinson from his current post as head of service for North West Europe, a position he has held since 2011 after departing Comet following a ten year stint as general manager for home shopping and general care.

Prior to this Parkinson served as head of retail for Time computers alongside roles at Game and ToysRUs.

Seeking to tap into the breadth of this retail operational knowledge Panasonic is looking to implement its strategy of ‘making us easier to do business with’ by unifying its customer approach.

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