The Drum Awards for Marketing - Entry Deadline

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By Ishbel Macleod | PR and social media consultant

May 12, 2014 | 2 min read

Job site has launched its first global brand campaign with an initial multi-million pound roll out in the UK.

Created with ad agency Mullen, the campaign focuses on ‘how the world works’, and looks to show how diverse jobs combine to make something work.

Paul D’Arcy, senior vice president of marketing at Indeed said: “Indeed was founded on the simple purpose to help people find jobs. With this campaign, we are celebrating the amazing things that get done when talented people come together to do a job.

“As they see how we used real job seekers to tell the Indeed story, we hope that more employers and job seekers will learn about Indeed, finding the right fit for their career or organization and ensuring that more people get hired.”

As well as a TV ad, the campaign includes out-of-home installations, digital and social media ads, as well as tube ads across London.

"Indeed understands the fundamental need for a fulfilling work life”, said Kristen Cavallo, president at Mullen. “And given the average person has more than eight jobs in their lifetime - the better the job, the better the life. That's an optimists' message.

"Yet the advertising in this category hasn't changed much since 1999: depressed people in depressing jobs. Indeed is committed to positively revolutionizing the recruiting landscape and celebrating every hire, through the most ingenious technology platform. They are a breath of fresh air; a challenger, fully aware of the opportunity before them."

The TV ad, ‘How Commercials Work’, launched on 11 May, highlighting and celebrating the many jobs involved in putting a commercial together.