McDonald's supports 'Great Tastes of America' promotion with digital music mixing experience created by Razorfish

Great Tastes of America celebrates the home of the hamburger

McDonald’s has engaged Razorfish to create an online digital music mixing experience supporting the five-week ‘Great Tastes of America’ promotion.

The online experience hopes to get McDonald’s fans in the mood for a burger by creating their own soundtracks, layering base tracks, drum loops, effects and iconic sounds from each city or state featured in the promotion.

The music mixer also features a real-time visualiser, matching shapes and colour to each sound creation. If used on mobile, the experience reacts to the rate and speed of the user’s walk, increasing or decreasing accordingly.

Razorfish creative director, Anders Plyhm, said: “We wanted to create something that people could get involved with. Something that allows them to get in the mood for a great American burger. We’ve built a fun, intuitive interface and one we think McDonald’s fans will thoroughly enjoy.”

McDonald’s ‘Great Tastes of America’ celebrates the birthplace of the hamburger and adds a new American-themed burger to the McDonald’s menu each week, this year burger flavours are inspired by Chicago, Nevada, Texas, New York and Memphis.

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