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Mobile Telecoms Drum News

Talk Home Mobile goes 'Closer to Home' with new brand identity from bluemarlin


By Gillian West | Social media manager

May 7, 2014 | 2 min read

Talk Home Mobile has undergone a brand refresh as the company seeks to become the UK’s top Pay As You Go (PAYG) network.

Created by brand design consultancy bluemarlin, the vibrant new identity will feature across both consumer and corporate touch points.

Briefed with developing a compelling proposition that reflected the brand’s status and embodied Talk Home Mobile’s reliable, down-to-earth personality, bluemarlin has been guided by the big idea of ‘Closer to Home’ for the revamp.

An updated brand marque features a house-shaped speech bubble that figuratively speaks to consumers in a clear and friendly way, with a unique holding-shape devised to help consumers navigate Talk Home Mobile’s vast portfolio whilst also serving as a key visual element, changing colours to communicate multiple messages.

Talk Home Mobile marketing manager, Hollie Bunker, commented: “Talk Home Mobile’s brand refresh reflects our aim to be a personable brand that provides people with products that they can rely on. It conveys Talk Home Mobile’s ambition to continue as the international leader of the category. The new logo is friendly but undeniably impactful thanks to its memorable, bold simplicity.”

Simon Pendry, creative director of bluemarlin UK, added: “Talk Home Mobile gave us a unique opportunity, not only help a brand leader take the spotlight, but explore its expression across several different platforms. It’s been a thrill to see how the logo has taken on a life of its own and become a visual synonym for the brand’s impact on the everyday lives of its consumers.”

Bluemarlin has also revitalised Talk Home Mobile’s product line of phones and SIM cards, with the new look also featuring on internal and external communication platforms including corporate stationary, website design, tube barriers, store window stickers, bus advertising and shelters, even carrier bags and Oyster wallets.

Mobile Telecoms Drum News

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