Lloyds Bank has launched its new current account, Club Lloyds, with an ad campaign created by RKCR/Y&R and narrated by a self-proclaimed lifelong fan of Groucho Marx.
Set to include TV, outdoor, cinema, press, in-branch and digital, the RCKR/Y&R campaign was planned and bought by MEC Global, with visual language handled by Rufus Leonard.
James Ramsden, ECD at Rufus Leonard, said: "Club Lloyds is something distinctive and compelling for Lloyds customers and it was deserving of a powerful and engaging creative idea to support the customer experience.
“This feels like the beginning of what's to come as Lloyds and its creative partners continue to develop brand defining activations."
60, 40 and 30-second versions of the TV ads are set to run as part of the campaign.