Guide Dogs turns to St Ives Group to provide hosted IT and data solution
Guide Dogs has selected St Ives Group to help the charity drive insight and exploit new revenue streams from its donor database.
Occam, the St Ives-owned data-driven marketing expert, will lead the work as the charity’s data services partner, taking over management of Guide Dogs’ Apteco FastStats solution.
The five-year appointment will see Occam advise on data enhancement and data driven insights, supporting a right message, right time, right channel communications strategy. Sister St Ives Group company Response One will provide data hygiene services.
“Guide Dogs is excited to be commencing this new relationship with St Ives Group and look forward to seeing the positive results it can bring. We don’t receive any government funding to support the guide dog service. It costs £50,000 to support a guide dog from birth to retirement, so it’s vitally important that we continue to generate the income we need to fund our life-changing work,” said Maria Novell, head of individual giving at Guide Dogs.
Occam business development manager, Grant Williams, added: “We are hugely excited as this is an excellent opportunity to showcase the Group’s capabilities for one client. I am looking forward to seeing Occam’s services help Guide Dogs realise new revenue streams through the insight our solution will provide.”
The account was awarded following a competitive pitch process.
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