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Everline appoints Octopus Group for integrated communications


By Ishbel Macleod, PR and social media consultant

May 7, 2014 | 1 min read

Everline, the short-term digital lender for SMEs, has appointed The Octopus Group to handle its integrated communications account following a competitive pitch.

Octopus will be tasked with ongoing thought leadership and brand awareness programmes for Everline.

Anthony Harrison, head of marketing at Everline, said: “Marketing and PR will play a vital role in driving our growth and we’re really looking forward to working with the Octopus team to raise brand awareness and engagement amongst small businesses. We also welcome their expertise as we continue to grow our strategic partner channels.”

As part of the appointment, Octopus will handle PR, maximising strategic partnerships, web design and digital engagement.

Jon Lonsdale, managing director at Octopus Group, said of the appointment: “Everline is a terrific brand with huge potential to grow and dominate the market for SME short term finance. They have a great story to tell and we’re hugely excited to be working with a brand that is positively disrupting the market for small business lending.”


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