JWT Sydney continues ‘I Touch Myself’ campaign with PG and mature rated TV ads
After launching its ‘I touch myself’ campaign last month, JWT Sydney has moved onto the second stage of tis plans to raise awareness of breast cancer, including new TV ads, radio, PR and social media.
The TV ads - which will include a PG and mature version - appear across both paid and free to air TV with digital OOH panels live throughout retail, licensed venues, cafes, sports and universities.
“The TVC creative is simple but very powerful,” said Simon Langley, executive creative director, JWT Sydney. “Beautifully shot by Oscar-winner Russell Boyd, the black and white imagery of 10 well-known women singing I touch myself is compelling to watch and will send a strong and memorable behavioural change message to Australian women.”
The outdoor campaign will also feature a black and white image of the late Chrissie Amphlett and two simple words “Touch Yourself” superimposed across her body.
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